What is Meme Investing

Key Points

Research suggests meme investing involves buying stocks based on social media hype, often without fundamental analysis, and can be highly speculative.
It seems likely that meme stocks, like GameStop and AMC, have seen significant volatility, driven by retail investors on platforms like Reddit and X.
The evidence leans toward meme investing offering potential high returns but also substantial risks, including rapid price drops.
An unexpected detail: some meme stocks, like BlackBerry, may have underlying business improvements, adding a layer of fundamental value.

What is Meme Investing?

Meme investing is when stocks gain popularity through viral social media trends, like memes on Reddit or X, rather than traditional financial analysis. It’s often driven by retail investors looking for quick gains, with examples like GameStop (GME) and AMC Entertainment (AMC) seeing massive price swings in 2021.

Examples in Canada and the US

In the US, stocks like BlackBerry (BB, NASDAQ) and Riot Blockchain (RIOT, NASDAQ) have been meme favorites, while in Canada, Canopy Growth (CGC, NASDAQ) and HIVE Blockchain (HIVE, NASDAQ/TSX-V) have seen similar hype. Some are listed on OTCBB, like Trump Media & Technology Group (DJT) before its NASDAQ listing.

Risks and Rewards

Meme investing can offer high returns, but it’s risky due to volatility. Prices can drop as fast as they rise, and it’s important to invest only what you can afford to lose.

How to Approach It

Research the company, manage risks with stop-loss orders, and diversify your portfolio to mitigate potential losses. Stay informed but be skeptical of hype.

Comprehensive Analysis: Meme Investing for Positive Stocks

This detailed exploration delves into meme investing, a phenomenon where stocks gain popularity and experience significant price movements based on viral social media trends, often memes. The analysis, grounded in current research as of 11:48 AM PST on Monday, March 03, 2025, aims to provide a thorough understanding for readers interested in this dynamic and often controversial aspect of modern investing, specifically for the Positive Stocks platform, which may focus on optimistic or sustainable investing approaches. The post will be engaging, include relevant hyper links, and cover examples from Canada and the US, with stocks listed on NASDAQ and OTCBB.

Introduction: What is Meme Investing?

Meme investing refers to the practice of buying stocks based on their popularity on social media, especially through memes and viral content, often without much fundamental analysis. These stocks, known as meme stocks, are typically driven by community sentiment and hype rather than traditional financial metrics. The term “meme stock” gained significant attention during the 2021 GameStop short squeeze, where retail investors coordinated on platforms like Reddit’s WallStreetBets to buy shares, causing the stock price to skyrocket and forcing hedge funds that had shorted the stock to cover their positions at a loss.

This phenomenon has since expanded, with stocks like AMC Entertainment and even cryptocurrencies like Dogecoin (DOGE) being associated with meme investing, though we’ll focus on stocks here. The rise of meme investing has been fueled by the democratization of finance, where retail investors, empowered by commission-free trading apps like Robinhood and social media platforms like X and TikTok, can collectively influence stock prices.

The GameStop Phenomenon: How It All Started

In January 2021, GameStop (GME), a struggling video game retailer, became the epicenter of a financial revolution. Hedge funds had heavily shorted GameStop’s stock, betting on its decline due to the company’s challenges in adapting to digital gaming. However, retail investors, organized on the WallStreetBets forum on Reddit, started buying GameStop shares en masse, driving up the stock price from around $20 to over $400 in a matter of weeks. This forced short sellers to cover their positions, further fueling the price surge in a short squeeze.

The event not only highlighted the power of social media in influencing stock markets but also sparked a broader interest in meme investing. It was a David vs. Goliath story, with retail investors challenging institutional investors, and it captured global attention. For more details, check out GameStop Short Squeeze.

Characteristics of Meme Stocks

Meme stocks typically share several key characteristics, making them distinct from traditional investments:

High Volatility: Their prices can fluctuate dramatically in short periods due to the speculative nature of investments driven by social media hype. For instance, AMC Entertainment saw its stock price swing from $2 to over $70 during 2021, only to drop back significantly later.
Strong Social Media Presence: They are frequently discussed and memed on platforms like Reddit, X, and TikTok. An X post by Elon Musk mentioning Dogecoin, for example, has historically impacted its price, though we’re focusing on stocks here.
Retail Investor Dominance: Meme stocks are often favored by individual investors looking to challenge institutional investors or capitalize on short-term trends, as seen with the GameStop saga.
Limited Fundamental Justification: Price movements are more influenced by sentiment and community support than by the company’s financial health or prospects. This can lead to disconnects between stock price and actual business performance.

Research suggests these characteristics make meme stocks particularly appealing to younger investors who are active on social media, but also increase the risk of significant losses.

Examples of Meme Stocks in the US and Canada, Listed on NASDAQ and OTCBB

To provide a comprehensive view, let’s explore examples from both the US and Canada, focusing on stocks listed on NASDAQ and OTCBB, as requested. Note that OTCBB, now part of the OTC Pink market, includes smaller, more speculative stocks, which often align with meme investing behavior.

US Meme Stocks

GameStop (GME – NYSE): While listed on NYSE, it’s the quintessential meme stock, known for its 2021 short squeeze. Its volatility continues to attract retail investors.
AMC Entertainment (AMC – NYSE): Another NYSE-listed stock, AMC saw a significant surge due to retail investor interest, with prices soaring during the meme stock frenzy. For more, see AMC Stock Surge.
Bed Bath & Beyond (BBBY – NASDAQ, now delisted): Experienced volatility before its bankruptcy, with retail investors driving price spikes based on social media hype.
BlackBerry (BB – NASDAQ): Once a popular tech company, its stock has seen meme-like behavior, especially during periods of speculation about its turnaround. For insights, check BlackBerry Stock History.
Riot Blockchain (RIOT – NASDAQ): A crypto mining company that has benefited from cryptocurrency hype, often discussed on social media, fitting the meme stock profile.
Trump Media & Technology Group (DJT – NASDAQ, previously OTC Pink): Before its merger and NASDAQ listing, it was a speculative stock with significant social media buzz, especially among retail investors.

For OTCBB examples, consider smaller companies like Our Next Energy (OEGG – OTC Pink), involved in battery technology, which has seen speculative interest, though not as prominent as larger meme stocks.

Canadian Meme Stocks

Canadian companies, often listed on NASDAQ or with ADRs, have also seen meme-like behavior, especially during sector booms:

Canopy Growth (CGC – NASDAQ): A leading Canadian marijuana company that saw a surge during the cannabis boom, driven by social media hype. For more, see Canopy Growth.
Aurora Marijuana (ACB – NASDAQ): Another Canadian cannabis company with similar speculative interest, especially during the legalization wave.
HIVE Blockchain Technologies (HIVE – NASDAQ/TSX-V): A crypto mining company that has ridden the waves of cryptocurrency popularity, often discussed on Reddit and X, fitting the meme stock mold. Check HIVE Blockchain Technologies for details.
Shopify (SHOP – NYSE): While primarily listed on NYSE, this Canadian e-commerce giant has had moments of high volatility and social media attention, especially during tech stock surges.

These examples illustrate how meme investing spans both countries, with NASDAQ listings being common for larger Canadian companies, and OTCBB for smaller, more speculative US stocks.

The Psychology Behind Meme Investing

Meme investing taps into several psychological biases, making it particularly enticing but also risky:

Fear of Missing Out (FOMO): Investors buy into a stock because they see others making profits, fearing they will miss out on potential gains. This is especially prevalent during rapid price increases, as seen with GameStop. For more on FOMO, see Understanding FOMO in Investing.
Herd Behavior: People follow the crowd, assuming that the majority must be right. This herd mentality can amplify price movements, as seen with AMC’s surges.
Thrill and Community: The excitement of participating in a movement and being part of a community that challenges traditional finance, like WallStreetBets, adds to the appeal. It’s not just about money; it’s about being part of something bigger.

Research suggests these psychological factors can lead to irrational investment decisions, but they also explain why meme investing has captured the imagination of so many retail investors.

Risks and Rewards of Meme Investing

Rewards

Potential for High Returns: Meme stocks can offer significant short-term gains, with some investors making substantial profits during price surges. For example, early buyers of GameStop in January 2021 saw returns of over 1,000%.
Democratization of Finance: Retail investors can have a collective impact, challenging larger institutional investors, which can feel empowering and align with a positive, community-driven narrative.

Risks

High Volatility: Prices can drop as quickly as they rise, leading to substantial losses. AMC, for instance, saw its price drop from over $70 to below $10 in 2022.
Lack of Fundamental Support: Investments are based on hype, not company fundamentals, making them susceptible to sudden changes in sentiment. This can lead to “pump and dump” schemes, where early buyers sell at peaks, leaving latecomers with losses.
Regulatory Scrutiny: Increased attention from regulators, like the SEC, could lead to new rules affecting trading, potentially dampening meme stock activity. For responsible investing tips, see Responsible Meme Investing.

An unexpected detail here is that some meme stocks, like BlackBerry, may have underlying business improvements, such as pivoting to cybersecurity, adding a layer of fundamental value that could appeal to long-term investors, even amidst the hype.

How to Approach Meme Investing Responsibly

Given the risks, approaching meme investing responsibly is crucial, especially for readers of Positive Stocks, who may seek positive outcomes:

Do Your Own Research (DYOR): Understand the company behind the stock, its fundamentals, and the reasons for its meme status. For example, check if BlackBerry is actually improving its business model.
Risk Management: Only invest money you can afford to lose, and set stop-loss orders to limit potential losses. This helps mitigate the volatility inherent in meme stocks.
Diversification: Don’t put all your eggs in one basket; diversify your portfolio to mitigate risk, balancing meme stocks with more stable investments.
Stay Informed: Keep up with news and social media trends, but also be skeptical of unfounded hype. Follow sustainability influencers on X, like Bill McKibben, for broader market insights, though they may not focus on meme stocks directly.

This approach aligns with a positive, informed investing strategy, ensuring you’re not just chasing trends but making calculated decisions.

The Future of Meme Investing

Meme investing is likely to remain a part of the financial landscape, evolving with social media and technology. As of March 2025, more retail investors are entering the market, and platforms like X and TikTok continue to amplify trends. Research suggests we can expect more meme stock phenomena, but regulatory changes and increased market sophistication might temper some excesses. For instance, the SEC’s increased scrutiny could lead to tighter controls, while innovations like AI-driven sentiment analysis might help investors predict trends better.

The future could see a blend of meme investing with more sustainable or positive stock focuses, where companies with strong ESG (Environmental, Social, Governance) profiles also gain meme-like popularity, bridging the gap for Positive Stocks readers.

Conclusion

Meme investing represents a fascinating intersection of social media, psychology, and finance. While it offers the potential for significant returns, it also comes with substantial risks. Understanding the dynamics behind meme stocks and approaching them with caution and responsible investing practices is crucial for anyone looking to participate in this trend, especially for Positive Stocks readers seeking positive outcomes. By focusing on examples from Canada and the US, listed on NASDAQ and OTCBB, we’ve highlighted the global nature of this phenomenon and its potential for both excitement and caution.

Table: Comparison of Notable Meme Stocks

Stock Symbol	Company Name	Exchange	Country	Peak Price (2021)	Current Price (March 2025, Approx.)
GME	GameStop	NYSE	US	$483	$20
AMC	AMC Entertainment	NYSE	US	$72	$5
BB	BlackBerry	NASDAQ	Canada	$28	$3
CGC	Canopy Growth	NASDAQ	Canada	$56	$4
HIVE	HIVE Blockchain	NASDAQ	Canada	$10	$3