Why Business Developers Are Relentless — And Why That’s a Good Thing By Positive Phil
This job is not for the faint of heart. Business developers hear “no” more times in a week than most people hear in a year. Emails ignored. Calls unanswered. Doors closed. Meetings canceled. Deals that looked certain suddenly disappear. And yet we keep going. Why? Because the best business developers understand something fundamental: relationships compound. The Relentless Nature of Business Development Business development is not about quick wins. It’s about long cycles, persistence, and belief in the process. You reach out. You follow up. You add value. You stay visible. Sometimes the opportunity comes six months later. Sometimes two years later. The…
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