Why a 6% Open Rate Doesn’t Bother Me
Let’s clear something up. If someone hears “6% email open rate,” the default reaction is: “That’s low.” And if you’re selling software subscriptions or running a newsletter, that might be true. But I don’t operate in that world. I operate in large-scale energy infrastructure. We’re talking about projects like a 250-megawatt battery storage system. Depending on duration, interconnection costs, and market structure, that’s a $400M–$500M capital deployment. That’s not a marketing funnel. That’s an asset. So, before we judge the metric, we need to understand the arena. This Is Not a Volume Market To even qualify for a 250 MW battery storage…
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