The Micro-Partner Flywheel
Most B2B companies think business development means one thing: Find prospects → send outreach → pitch → follow up → repeat. That’s the standard model. And yes, it works… sometimes. But it’s also slow, crowded, and exhausting. You’re constantly trying to earn attention from people who don’t know you, don’t trust you, and don’t have time. There’s a smarter way. Instead of chasing buyers directly, you can build a system where business comes to you through trusted channels. That system is called: The Micro-Partner Flywheel This is one of the most underused, highest-leverage business development strategies in B2B. Let’s walk through it…
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