Sales and business development are the cornerstones of any thriving company. These two functions are the driving forces behind revenue growth, strategic partnerships, and long-term business sustainability. But as industries evolve and markets grow more competitive, it’s essential to adapt not only your strategies but also your mindset. That’s where relationship-building comes in.
In this post, I will break down how to develop lasting and meaningful relationships in sales, business development, and head of sales positions, using proven techniques and strategies. Along the way, I’ll also share some insights from my experience in large-scale EV charging solutions, commercial and industrial solar, franchise development, and how I built the Positive Phil brand around these niches.
1. The Importance of Building Relationships in Sales and Business Development
Sales isn’t just about closing deals—it’s about nurturing relationships. It’s about fostering trust and creating a lasting connection that can lead to both short-term sales and long-term loyalty. Developing relationships is a skill that requires effort, emotional intelligence, and consistency. Whether you’re selling EV chargers, solar installations, or working on franchise development, the goal remains the same: connect with people on a deeper level.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
Subscribe
Conntinue Reeading for Free! Gain access to all our Positive Content.Sign Up For Our Weekly Newsletter
READ ALSO
