This job is not for the faint of heart. Business developers hear “no” more times in a week than most people hear in a year. Emails ignored. Calls unanswered. Doors closed. Meetings canceled. Deals that looked...
Most franchise systems fail for one simple reason. The franchisees don’t make enough money. I’ve spent the last 8+ years working in franchise development with brands like: Carvel Focus Brands Moe’s Southwest Grill Planet Smoothie Jani-King...
If you want to understand how to win data center contracts, you need to start with one truth: This is not a hardware business. It’s a trust business. From the outside, data center infrastructure looks transactional....
Why Data Center Infrastructure Is a Relationship Business (Not a Hardware Business) Data center infrastructure is one of the most relationship-driven industries in the world. Most people underestimate that. From the outside, it looks like a...
Let’s clear something up. If someone hears “6% email open rate,” the default reaction is: “That’s low.” And if you’re selling software subscriptions or running a newsletter, that might be true. But I don’t operate in...
