Marketing programs To Increase ROI

Marketing programs To Increase ROI

Social Media Influence Marketing Programs
(3,6 and 12 Months Campaigns)

Social Media Tactical Plan

This plan includes the tactical objectives to be used to accomplish the following social media goals:

1. Increase inbound leads at a low cost
2. Expand reach of thought leadership content
3. Engage and excite influencers
4. Better understand, identify, and engage potential buyers
5. Improve customer service and satisfaction
6. Enhance outbound campaign program effectiveness

Blog – X hours daily/weekly/monthly

Short term objectives:

• Increase recognition
− X number of posts
− Blog publication schedule
− Add RSS Feeds
− Include social share buttons

• Increase engagement
− Encourage comments, forum pages, etc.
− Add social share buttons

Key Metrics:

• Number of posts
• Number of social shares
• Audience growth- unique and returns
• Conversation rate
• Conversions
• Subscribers
• Inbound links
• Technorati, Alltop, and other directory listings
• SEO Improvements

Social Networks – X hours daily/weekly/monthly

Short term objectives:

• Facebook Fan Page
− Insert strategic objective
− Share a mix of relevant links, engaging content, videos, and polls
− Make sure you promote upcoming events and create them in the events tab
− X posts per day
− Engage with influencers

• LinkedIn
− Insert strategic objective
− Create a group
− Add something about posting content to the LinkedIn company page
− Identify other groups to follow and participate
− Encourage employee participation
− Monitor and participate in Q&A
− X posts daily • Google+
− Optimize for SEO
− X posts per day
− Share engaging content, videos, images, and relevant links
− Comment on posts − Utilize Google Hangouts
− Create and promote upcoming events

• Pinterest
− Create boards leveraging both content and company culture
− Follow other businesses, thought leaders, customers, and partners

Key Metrics:

• Facebook Likes and posts
• Linkedin Followers
• Referring traffic
• Linkedin Group members
• Linkedin Discussions
• Google+ Circle adds/followers
• Google+ mentions
• Pinterest pins and follows
• Kred and Klout scores

Microblogging – X hours daily/weekly/monthly

Short term objectives:
• Promote content through Twitter
• Segment influencers and create lists
• Utilize promoted Tweets
• Communicate support issues from Social Media to support team, ensure follow-up
• Listen to relevant conversations
• Build reputation

Key Metrics:
• Followers
• Mentions
• Retweets
• Retweet Reach
• Replies Reach
• Number of lists
• Social Capital–influence of Twitter followers
• Number of potential prospects sent to sales • Posts

Social Digital PR (bloggers) – X hours daily/weekly/monthly

Short term objectives:
• Update bloggers on a regular basis about all new thought leadership and new products
• Interact with (plus interview, video, etc) at all relevant Online-marketing conferences and local events

Key Metrics:
• Posts by social press
• Referrals from social press

Bookmarking/tagging – X hours daily/weekly/monthly

Short term objectives:
Post key thought leadership to:
• Reddit • Digg • Stumbleupon

Key Metrics:
• Referrals from bookmarking/tagging sites
• Pages ranking on key terms from bookmarking/tagging sites
• Views and submissions

Participate in investor and consumer communities:
• Review blog sources to identify additional bookmarking sites that may drive traffic

Blog commenting/Q&A Sites – X hours daily/weekly/monthly

Short term objectives:
• Participate on relevant message boards, blogs, and Q&A platforms
• Provide insight and thought leadership within your comments
• Only include a link-back when relevant
• Work positive comments into your posts and then follow-up with a more detailed planation
• Focus on building relationships

Key Metrics:
• Increased brand awareness on influential blogs
• Link-backs and referring traffic
• Influencer mentions

Online video – X hours daily/weekly/monthly

Short term objectives:
• Update videos on social video sites and link to core site
− YouTube − Facebook
• Create video series for YouTube ( long term)

Photo sharing – X hours daily/weekly/monthly

Short term objectives:
• Encourage employees to share any interesting and marketing relevant photos from social marketing or sales events
•Create Industry Images for Content
• Utilize photo sharing sites to share images with links back to blog and core site
− Flickr
− Facebook Photo Gallery
− Our Blog
− Google Plus Photo Albums

Key Metrics:
• Referrals from photo sharing sites
• Views of photos on social sites
• Pages ranking on key terms from photo sharing sites

Podcasting – X hours daily/weekly/monthly

Short term objectives:
• Create podcast on industry
• Repurpose webinar content when applicable for resource section, promote through podcast directories and iTunes

Presentation sharing – X hours daily/weekly/monthly

Short term objectives:
• Create X Slideshare presentations per quarter
• Post webinars, slide decks, infographics
• Optimize for SEO
• Generate views and leads

additional notes & objectives

• Match Buyer Personas to Social Media sites, adjust strategy above to better fit personas

Positive Phil Podcast
About the Author
Positive Phil is a motivational keynote speaker & start-up consultant. Focusing on revenue generation & new business acquisitions. Founder & CEO @Audio inc. Business developer since age 12. Public Company Start up CEO, $investor -Public speaker #podcaster #motivator Enjoying life.
%d bloggers like this: