Featuring Jason Hsiao: Animoto co-founder
Hsiao pursued a career in entertainment and produced television and live-event comedies. He was the creator and co-executive producer of Dirty Stinkin’ Politics, a political comedy series for Comedy Central, which he developed with Eddie Feldman. He also produced Comedy Central’s Showbiz Show with David Spade, and MTV2‘s sketch comedy show Stankervision and MTV’s Viva La Bam. Jason worked with comedians Jimmy Fallon (2002 MTV VMA’s), Chris Rock (2003 MTV VMA’s), and Colin Quinn (Comedy Central’s Tough Crowd).
At Tough Crowd, Jason produced segments for comics including Jerry Seinfeld, George Carlin, Dave Chappelle, Sarah Silverman, and Jon Stewart. He made his television debut in a sketch with Denis Leary playing his dream role as a beaten and tied-up Vietnamese villager. He was the creator and producer of New York’s Sketch Fights, a live-event competition between TV comedy writers at Carolines Comedy Club.
In 2006, Hsiao founded Animoto along with Steve Clifton, Tom Clifton and Brad Jefferson. He currently resides in Brooklyn, where he guides the company’s strategy, product development and innovation for online video creation service.
Successful Video Hinges on Authenticity vs. Perfection, Says Animoto Chief Video Officer, Jason Hsiao
“People use each platform differently and this should inform how we create our content,” said Hsiao when addressing #SMWNYC attendees on the importance of video.
Between Instagram stories, Facebook Live, and short doc-style YouTube videos, compelling, high-quality and action-packed storytelling has taken new life, becoming more visual–and shareable–than ever.
Jason Hsiao, Chief Video Officer and Co-founder of Animoto, shared best practices for going visual in his #SMWNYC session, Successful Video Marketing: Inspiration, Trends & Best Practices for Storytelling on Social.