Bio: Chris Kuenne is a successful business builder, growth capital investor and member of Princeton University’s entrepreneurship faculty. Fascinated by the question of what motivates people to act as they do in a commercial context, he built Rosetta, a digital marketing firm where he and his colleagues translated insights about customer motivation into personalized sales and marketing techniques designed to accelerate growth.
After Rosetta sold to the Publicis Group in 2011, he now teaches these techniques to his students at Princeton and applies them to drive the enterprise value of companies at Rosemark Capital, the private equity firm he founded. The task of building a business from the ground up is enormously challenging, whether in a stand-alone start-up or a new venture inside a larger corporation. There are many elements at play— but when building for growth is the imperative, the most important and often least understood is the personality of the builder or founder. It shapes everything from the team and product to the overall business strategy and it is the one resource that founders can directly control. In BUILT FOR GROWTH: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win (June 6, 2017), Chris Kuenne and John Danner, decode the interplay between builder personality and new business growth. They demonstrate that who you are shapes how you build.
BUILT FOR GROWTH blends quantitative research findings, personal interviews, and experienced analysis to illustrate how each type handles the five dynamic challenges of building businesses of enduring value: converting ideas into products, galvanizing individual talent for collective impact, transforming buyers to partners, aligning financial and other support and scaling the business. Kuenne and Danner provide tools, stories and practical suggestions to better understand the forces behind Builder Personalities and the role they play in conceiving, leading and scaling new businesses. Using a patented analytic methodology Kuenne and Danner discovered there is no single type of highly successful business builder, but rather four distinct Builder Personalities, each of whom build businesses of significant scale in markedly different ways. – The Driver: Relentless, Commercially Focused, and Highly Conﬁdent – The Explorer: Curious, Systems-Centric, and Dispassionate – The Crusader: Audacious, Mission-Inspired, and Compassionate – The Captain: Pragmatic, Team-Enabling, and Direct Entrepreneurs who understand their own Builder Personality— the particular combination of beliefs and preferences that drive their motivation, decision making, and leadership style—can select the right team, early customers and financial sponsors for maximum impact.
Chris Kuenne, Co-Founder and Managing Partner
Chris began his career as a Brand Manager at Johnson & Johnson, where he ran the $1B TYLENOL franchise. In 1998, Chris founded the digital marketing company Rosetta. Over the subsequent 12 years, he and his team grew Rosetta to reach $250M in annual revenues and 1,200 employees. Rosetta was acquired by the Publicis Groupe for $575M in 2011.
In 2014, he founded Rosemark Capital, to invest in founding teams that seek growth capital to accelerate enterprise value by driving customer engagement. He teaches High-Tech Entrepreneurship at Princeton University, and is writing a business book in collaboration with UC-Berkley professor John Danner, based on Rosemark’s in-house research on the relation between entrepreneurs’ personalities and the growth of their enterprises.
Chris graduated from Princeton with a B.A. in History and holds an MBA from the Harvard Business School. He lives in Princeton, NJ with his wife and three sons.
Show Notes: Each episode either features interviews with corporate executives, entrepreneurs, industry experts or authors. A segment of the show is geared for motivation and inspiration. The Podcast Host also aims to help any business create a larger audience through effective Lead Generation strategies by giving online-marketing tips. The host chats frequently about spirituality and business -motivation goals.
Audience Size: 4,000-12,000 listeners/month
Audience Profile: Positive, Ambitious Entrepreneurs , Business , Social and Thought leaders..
Guest Profile: Currently looking for corporate executives, successful entrepreneurs, spiritual teachers,self help business book authors and professional coaches.