Emerging Growth Public Company Press Releases
Here are a few dead simple, very basic things to remember when writing your press release:
- Write in the 3rd Person
For example don’t use “you” or “I”. We are basically just trying to sound like a real new article (I’ll show you a full length example soon)
- Don’t sell anything
Remember, this isn’t a promotional piece which is kind of counter intuitive considering we are writing this to try to get attention. The idea here is to be subtle and to just deliver information about what we are and what we are doing
- Aim for 400-600 words, possibly more.
Sites like PRWeb let you embed an anchor text every 100 words. The longer your release, the more backlinks you can stuff in. Don’t go crazy, but keep it in mind, you get more bang for your buck if you can pump out around 400+ words.
- How does what you are promoting, selling, offering, etc. benefit the end user, not you?
Here is an example, “This revolutionary new weight loss program can help struggling obese people finally find a way out”
- Stay Interesting
Try to write creatively, sound interesting, and ensure a flow throughout your content. Make it readable and somewhat enjoyable to read.
Now before actually writing the press release we will need to do some keyword research. First you will want to go to www.googlekeywordtool.com and go to the Google Keyword link on the top left.
We will be looking for up to 5 medium to high volume keywords that have a reasonable amount of competition. Just for example, lets use the reverse phone niche(will change to something else) later
Using Google Adwords Keyword Tool, always set “Match Type” to “Exact” in the drop down menu.
Lets' search for a “keyword”?
You need to find a keyword that gets searched a lot, you should pick the 5 keywords that are 50,000+ searches or less. Pick the 5 best keywords that describe your business or product.
Next, go to www.google.com and let's type each keyword phrase in and perform a basic search, using quotes to get the exact competition for that keyword.
Keyword 1 – Android Applications
Keyword 2 – IPhone Games
Keyword 3 – IPad Games
Analyzing the above keywords in the 3 above screenshots, we see (whatever keyword is the best keyword with the least amount of competition. This would be a good keyword to put as the first word in our title and somewhere in our press release body pointing back to our site. The idea here is to use a high volume keyword first in our title so when the press release is distributed and sent out, it will get all of this traffic and immediately convert into eyeballs on the thing you are promoting in your press release.
Finding Your 2nd and 3rd Keyword For SEO the Press Release
Now from here out, we are going to look for slightly lower volume and much lower competition keywords to target. These are going to be the keywords we will be doing our SEO for. These will be the keywords we use in the body of the press release for getting people to your site and for marketing you website.
Basically you want to get 4-5 low to medium volume searched keywords that have significantly lower competition in the search engines. The lower the better because these also will rank well in Google and will help with getting the word out and getting people to your website, eyeballs on your company.
The exact places where the keywords are placed isn't very important but you want to space them out every 100 words or so and fit them in as naturally as possible to the actual text. The most ideal thing would be to link the keywords back to different content sites for your company like youtube, an article, your website, or anything else related to your business. Writing a press release is relatively easy compared to writing other content you just have to provide the news of your company or business that you own.
Tip: Don't use grammatically incorrect keywords that don't fit in, most likely this will get your release denied by the human editors at places like PRWeb.
Purchasing the Press Release Service
I recommend using PRWeb.com since it is easy to gauge how they'll perform. They also give you an insanely detailed dashboard and admin panel to work with, here's a screenshot of just some of the metrics you can track
Media Visibility Package is recommended because of publicity you will get with newspapers.
If you want to send out your release on a certain date make sure you submit it at least 24 hours in advance. They have human moderators who approve these releases and if they get rejected you'll have to edit them and resubmit which can cause you to miss your deadline or desired release time.
Once your release has been approved and scheduled it will go out whenever you'd like. My best results have been Monday and Tuesday at 10 am EST or Wednesday 1pm EST. Journalists and reporters are paying attention to releases at those times and day. We want to get picked up by both of these groups. WRITE PRESS RELEASES TO HIT MORE INVESTORS AND TO GET IN GOOGLE NEWS